I keep walking through the bookshop Waterstones and keep getting my attention distracted by the Sony eBook Reader that they are selling in their stores now. I’m not put off by the £200.00 price tag, although many people will, what I am not understanding is the price of the ebooks.
Lets take a look at Richard Bransons new book – Business Stripped Bare. The price of the hardback book is currently £10.00 as it’s on special offer.
The price of the ebook - £16!
Ok this may be a bad example as the hardback book is on special offer, but the RRP price of the ebook is exactly the same as the hardback book.
1 more example.
Second bounce of the ball (hardback) : £13.99
Second bounce of the ball (paperback) : £6.69
Second bounce of the ball ebook : £14.40
So although there are no storage, transport, shelf or shop staff costs for ebooks, you actually have to pay more for them!!!
Ridiculous! If the ebooks were half the price of the paper books I’d buy one without thinking but while the ebook prices are this way they can *%$* off!