There have already been two Business of Software (BoS) conferences and I’ve wanted to attend both but things didn’t work out with schedules and other stuff. The event for 2009 has already been announced and so I bought my ticket on the day that they came out. If you write and sell software products it is a must attend event. To convince yourself make sure you watch the videos of the past events :
http://network.businessofsoftware.org/video
and to get your ticket for the 09 event in November you can get it here:
http://www.businessofsoftware.org/